About Us

Our Story


“Every New Season of our lives requires a new version of us to bloom. This is a growing season, of change.

Let yourself BLOOM!”

We are very proud to announce that SMINK emporium is in a NEW SEASON!!
We are a NEW TEAM and we have a big dreams for Smink emporium. We are excited about our new branding but most of all we are delighted about our NEW RANGE of make-up kits for all academies in South Africa that is launching in February 2023!!!

Our SMINK team is a brand new team we are driven, we are dedicated and we are experts in the industry and we want to take SMINK emporium to the next level. Our Business Developer is Brenda Thambe Neé Botha she is the heart and soul of our business and we are super proud to have this powerhouse lady leading our team!! Brenda has been in the skincare and make-up industry for over 20 years. She is going to drive all SMINK Sales, Make-up Exports and SMINK Beauty Schools and is our Product Developer. Our next member of our team is Elaine Boshoff, Elaine brings a FRESH approach to the SMINK team she is a big team player and she is our Logistic Manager and is going to drive all SALES in JHB area and she is also part of the Development team that works on our NEW Range. Our next member is Petrie Ehlers, she’s got so much talent and a beautiful soul that gives SMINK a whole new FRESH MODERN look and FEEL!! She is our SMINK photographer and doing what she loves most creating content and our own Graphic Designer for Smink. Our last member of our team is Karien Greeff, she is an INSPIRATION and such a creative soul in our brand she is our Brand Manager and also doing our Social Media and POS. Taking SMINK to the next level with all her visions and ideas!! Our team consists of established experts in the make-up industry and we all have huge passion and drive for our work and what we love. This is the NEW SMINK TEAM!! We want to share the following words with you our teams motto for the next months to come.
“May our feet be firmly planted in the ground and our heads in the stars! And let us remind each other of our faithful roots and where we come from”

Our journey started when we saw the essential opportunity in the South African make-up industry for make-up kits in all academies. We are four passionate women all from different industries taking hands and having the same dream to work together and to grow and evolve Smink into a top modern make-up brand. We want our brand to be UNIQUE, FRESH and AUTHENTIC and our main focus is to develop high-quality products at an affordable price for all women all ages and all skin tones that would enhance their lives. What is very important is to us, we are a proudly South African brand. We want our customers to know that we are 100% local and committed to quality and service. We stand for a product that is cruelty free and Vegan. We believe that all women should shine to their own style and with SMINK you can! We are all unique with different needs when it comes to beauty desires and that is what SMINK is about a brand with a diversity in products that caters for all skin tones and skin types and a product that is

Our dream and goal is to take SMINK globally and become a strong beauty giant.

Our Mission

  • Develop top-quality products at an affordable price.
  • To build a strong fresh personal brand.
  • Expansion of our range in the makeup industry.
  • We aim to please our customers with excellent service.

“Shine to your style.”

“Bringing creativity to your beauty, art & lifestyle.”

“Every New Season of our lives requires a new version of us to bloom. This is a growing season, of change.”

Contact Us


076 896 4193

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