We are five passionate women from very different backgrounds who had a big dream together and the urge to do something everyday that we are passionate about and loved and aloud us to have free rein within our creative visions. In 2022 our SMINK journey began, we knew there was a big opportunity in the South African Make-up Industry for a local supplier of makeup kits and tools for Beauty Academies.

We started developing our own proudly South African colour cosmetic range which launched September 2023 at the Professional Beauty Expo.

We learned during this beautiful journey to trust each other and that the most important thing in running a successful business as a group of women, is passion.
If you’re passionate, you have the best chance of doing well. And if a group of women take hands you are stronger together and this resulted in a beautiful outcome for us, our SMINK Colour Cosmetic Range which are a reflection of our unique personalities combined with the different industry backgrounds woven beautifully together in a closed-knit team.

We heartily support local brands and businesses owned by women in South Africa and by supporting other women in business adds values, gives confidence and brings out the best in us.

It encourages us to always be Unique, Fresh and Authentic!

OUR MISSION

To develop top-quality products at an affordable price. To build a strong fresh personal brand. Expansion of our range in the makeup industry and take SMINK globally. We always aim to please our customers with excellent service.

WHAT WE STAND FOR

Our products are formulated to perform and designed to make you look and feel your best.

We are a top modern make-up brand and our main focus is to develop high-quality products for all women of South Africa. We whole heartedly welcomes everything that makes you bold, brilliant and uniquely you. We encourage you to embrace colour, trying out new trends and experiencing with new looks. That is why it is important for SMINK to always stay fresh, unique and authentic.

We want our customers to know that we are 100% local and committed to quality and service.

We stand for a product that is cruelty free and Vegan.

We are all unique with different needs when it comes to beauty desires.

And that is what SMINK is about a brand with a diversity in products that caters for all skin tones and all ages and more important products that are sustainable. We believe that all women should shine to their own style and with SMINK you can.

THIS IS US

  • BRENDA THAMBE NEÉ BOTHA

    PRODUCT DEVELOPMENT
    HEAD OF SMINK SALES & TRAINING
    SMINK EXPORTS

  • ELAINE BOSHOFF

    LOGISTICS
    JHB & VAAL SALES

  • ALOMA BOTHA

    POS & ADMIN
    BACK OFFICE MANAGEMENT
    SALES & TRAINING IN WESTERN CAPE

  • PETRIE DEMPERS

    HEAD OF FINANCE
    GRAPHIC DESIGN
    ADMIN
    SMINK PHOTOGRAPHY

  • “May our feet be firmly planted in the ground and our heads in the stars!

    And let us remind each other of our faithful roots and where we come from”

  • KARIEN GREEFF

    SOCIAL MEDIA
    BRAND MANAGER
    CONTENT CREATION